Hi, Hope everything is well. Please check the following JD and let me know if you're interested. Local or Nearby States only Role: Salesforce Marketing Cloud Consultant Location: New York, NY (Fully onsite) Duration: 12+ Months Responsibilities: - Collaborating with stakeholders to gather and document business requirements for marketing campaigns, automation workflows, and data integration needs.
- Designing solutions and recommending best practices to meet business objectives using Salesforce Marketing Cloud capabilities, including Email Studio, Journey Builder, Automation Studio, and Audience Builder.
- Configuring and customizing Marketing Cloud components to build and execute email campaigns, customer journeys, automation workflows, and audience segmentation strategies.
- Managing subscriber data within Marketing Cloud, including data imports, segmentation, audience creation, and synchronization with external systems such as CRM platforms and e-commerce databases.
- Setting up and launching email campaigns, SMS campaigns, and customer journeys within Marketing Cloud, ensuring proper targeting, personalization, and scheduling.
- Analyzing campaign performance metrics, tracking key performance indicators (KPIs), and generating reports to measure the effectiveness of marketing campaigns and automation activities.
- Ensuring compliance with email marketing regulations (e.g., CAN-SPAM, GDPR) and following best practices for data privacy, consent management, and subscriber opt-in/opt-out processes.
- Monitoring and optimizing marketing campaigns and automation processes to improve performance, increase engagement, and achieve business goals, as well as staying updated on new features and capabilities of Marketing Cloud.
- Communicating with clients regularly to provide project updates, address concerns or issues, and gather feedback to drive continuous improvement and client satisfaction.
- Designing and implementing integrations between Salesforce Marketing Cloud and other systems, such as CRM platforms, data warehouses, and third-party applications. Ensuring seamless data flow and interoperability between systems.
Technical Expertise: - Proficiency in configuring and customizing various components of Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Mobile Studio, and Audience Builder.
- Knowledge of data management best practices within Marketing Cloud, including data imports, data extensions, segmentation, and data synchronization with external systems.
- Experience in designing and building email campaigns, including creating email templates, dynamic content, and personalization using AMPscript and HTML/CSS.
- Ability to design and build customer journey automation using Journey Builder, including setting up triggers, decision splits, and engagement activities to deliver personalized and targeted customer experiences.
- Proficiency in setting up marketing automation workflows using Automation Studio, including configuring scheduled automations, file imports, and data extracts.
- Familiarity with Marketing Cloud Analytics tools and capabilities, including tracking email performance metrics, analyzing campaign results, and generating reports to measure ROI and campaign effectiveness.
- Understanding of integration concepts and experience in integrating Marketing Cloud with other systems, such as CRM platforms (e.g., Salesforce Sales Cloud), e-commerce platforms, and external databases, using APIs and connectors.
- Knowledge of AMPscript language for dynamic content and personalization, as well as SQL for querying and manipulating data within Marketing Cloud data extensions.
- Experience in setting up and managing SMS and mobile push notification campaigns using Mobile Studio, including audience segmentation, message creation, and delivery scheduling.
- Understanding of email marketing regulations (e.g., CAN-SPAM, GDPR) and best practices for email deliverability, list management, and subscriber consent.
- Strong problem-solving skills to troubleshoot technical issues, identify root causes, and implement solutions to optimize Marketing Cloud performance and functionality.
- Experience working in an Agile project environment, collaborating closely with cross-functional teams to deliver solutions iteratively and adaptively.
Work Experience: With over 10+ years of hands-on experience in the Marketing Cloud domain, encompassing a minimum of 8+ successful Salesforce Marketing Cloud implementations, and a proven track record in adeptly gathering requirements and devising tailored solutions for client projects. Certifications (mandatory): - Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Marketing Cloud Email Specialist
Good to have: - Salesforce Certified Marketing Cloud Developer
Thanks
Mayank Verma
Technical Recruiter | Empower Professionals
mayank@empowerprofessionals.com LinkedIn: https://www.linkedin.com/in/mayankdverma/
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