| Title : Web Analytics Engineer Location: Maryland, MD Duration : Long Term Description: We are seeking a highly motivated JavaScript Web Analytics Engineer who can work independently on a specialized team supporting website analytics. You can be part of the Digital Analytics team, which is critical to the success of our client’s internet Marketing and digital (customer-facing) applications. Primary responsibilities include strategic planning and execution of analytics tagging implementations, testing and data quality management. The selected candidate will work with Adobe and Google tag manager software to collect data on website usage and interact with our applications on the web. We use Adobe and Google tag managers to populate data for customer experience analysis by Marketing, the Metrics teams and other internal departments. TECHNICAL EXPERIENCE/SKILLS REQUIRED: - Strong Experience in analytics solution design, configuration, and technical implementation of custom tracking solutions
- Hands-on Experience with JavaScript and regular expressions for creating tags within a tag management platform
- Understanding of mobile development technologies (iOS and Android) and analytics SDKs
- Understanding of how digital application code populates tag data.
- Experience with tag management systems (TMS) like GTM/Launch and how tag managers collect the tagged data and store it for analysis.
- Strong critical thinking, decision making, troubleshooting and problem-solving skills
- Quantitative mindset, with a desire to work in a data-intensive environment
- Ability to support multiple stakeholders/projects simultaneously and work in a very fast-paced environment
- Excellent verbal/written communication skills, including communicating technical issues to non-technical audiences is desired
- Ability to partner with a broad range of internal customers to understand their analytics needs
- Ability to define detailed analytics requirements and test strategies
- Familiarity with creation of data layer specifications and TMS rules for best practice implementation of site and media analytics tracking while reducing page complexity and improving performance
- Experience with SQL queries using Big query or DB Visualizer and/or similar tools to access data in EDP (Enterprise Data Platform)
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