CRM Lead/Architect OR Database & Application Architect for CRM

Title: CRM Lead/Architect OR Database & Application Architect for CRM

Location: Secaucus, NJ

The resource will be responsible for the development, maintenance and optimization of the CRM database system and applications to serve the needs of the business.

Job Responsibilities:

Manage the design, development and maintenance of CRM database, Marketing applications and campaign management tools.
Partner with CRM development team to plan, coordinate and integrate data model changes within CRM landscape in order to meet business requirements
Responsible for data architecture solution design – both in establishing new functional areas, management of existing structure and evolution of CRM platform, Loyalty Solution and Coupon Management system
Active ownership of the CRM data environment to ensure optimized and sustainable platform
Establish and apply data design development standards and governance guidelines
Ensure all aspects of data model are clearly documented for both business and technical and necessary documentation requirements are embedded in change processes.
Partner with leadership team, cross-functional and vendor partners to ensure systemic optimization for data hygiene, analytics, segmentation and customer insight and understanding
Partner with the database analysis team to create and maintain appropriate CRM metrics, reports, and segmentation metrics
Partner with key stakeholders across multiple functional areas to understand business needs and requirements, identify issues and risks, suggest mitigation strategies, recommend best practice solutions, build consensus, obtain buy in/sign off and communicate regular status updates
Analyze, scope, architect, support development, support testing, and deliver integrated, scalable CRM solutions aligned with high-level corporate objectives while working within the constraints of legacy systems and quickly changing business processes
Identify appropriate data sources and effectively architect and develop solutions that will meet business requirements.
Partner with ESP to integrate new email data requirements with CRM database
Conduct technical reviews and walkthrus of system design documentation with IT management and CRM developers
Develop and regulate best practices and standards for enterprise data integration with CRM database
Manage team of CRM developers to provide support and accomplish company initiatives around customer database analytics and reporting

Job requirements/Skill Set:

Bachelor’s Degree in Computer Science, Information Systems or related course of study required or equivalent work experience
7-10 years of progressive IT professional experience
5-7 years’ experience as data architect with excellent track record.
Candidate must have strong experience in CRM implementations.
2-3 years of experience with CRM applications, Loyalty Program, IBM ODM, Coupon management system
Extensive knowledge of data architecture, database design, data model and data warehouse design considerations
Well versed in advance SQL and PL/SQL
Understanding of data integration tools (ETL) and IIB is a plus
Previous retail experience is a plus
Experience with Netezza, DB2, Oracle databases is a plus
Experience with BI Tools like Cognos, Tableau is a plus