Data Analyst(Data Analyst and Digital Analytics Implementation Expert)
Location: Louisville, KY
Long Term Contract
Client: HCL America
Primary Skill: Google Analytics (GA) 360 and Google Tag Manager (GTM), E-commerce
Secondar Skills : SQL & BigQuery
Skills:
- Overall 10+ years of IT experience
- Expert knowledge of Google Analytics (GA) 360 and Google Tag Manager (GTM).
- 3-5 years of experience with GTM implementations for large enterprises.
- 2-3 years of experience supporting web, marketing, e-commerce and application development teams
- Strong Google Analytics reporting skills
- Excellent problem solving and analytical skills.
- Strong attention to detail.
- Experience with data manipulation and analysis using SQL & BigQuery
Responsibilities:
- Responsible for the implementation of data capture, integration, and manipulation as well as measurement assessment, quality assurance, and technology
- process implementation.
- Builds and cultivates relationships with program, business and marketing stakeholders to document new tracking and tagging requirements.
- Partners with marketing and product teams to leverage available data and provide insights.
- Provides data-driven recommendations to ensure successful execution of campaigns.
- Operates as a subject matter expert on digital analytics and tagging
- Supports initiatives for data integrity and normalization
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